In these times where information technology has become a necessity rather than just a convenient tool in everyday life, the internet has proven to become among the most effective ways to reach the public. As such, email is now seen to be a very powerful tool in marketing since it is among the most often utilized components in cyberspace. With the speed it delivers messages to prospects, its directness in addressing target markets, and the undeniably low cost it entails, it is no wonder why email marketing is considered to be more powerful than other methods of advertising. However, despite the numerous advantages email marketing can provide any business endeavor, some risks are at hand if it is not properly planned or if it is not executed well. Like any marketing move, email marketing could either result into amazing returns if done strategically, or horrible losses if carried out haphazardly.
What does it take to become successful in email marketing? Here are six helpful tips for a sound email marketing plan:
1. Address Prospective Clients Personally
Practically everyone gets spam in their inbox and virtually everybody has developed allergies for email advertisements. To prevent recipients from automatically trashing email ads, it is important to call their attention using the most beautiful words to their ears (or eyes): their names. Addressing prospects personally makes them feel important. The more recipients are made to feel that they are treated as persons and not numbers, the more likely they will be willing to go on reading.
2. Create a Mailing List
It is impossible to do the first tip if one does not have a list of addresses to match the names. Building a mailing list of target prospects is among the most vital steps in a strategic email campaign. As time goes on, the list grows and becomes an important asset as a source of profits from the would-be loyal followers.
3. Try to Avoid Appearing Suspicious
People are getting more aware of the truth in the phrase "too good to be true." As mentioned earlier, people are growing sick of spam, and they treat anything that resembles spam as dirt. It is important to make efforts to compose email advertisements that do not look like spam. To prevent an email ad from being trashed, it is wise to avoid making hyperbolic statements, overusing characters such as dollar signs and exclamation points, and doing other things spammers usually do.
4. Limit Email Advertisements During Holidays
People are usually too busy to check their computers during the merry months and thus they are most likely unable to read messages in their inboxes. Only the most important, business and personal emails are read, and the rest are immediately thrown into the recycle bin. It is therefore wise to avoid doing email marketing during Christmas, Halloween, Thanksgiving, and other bustling occasions.
5. Make Email Ads Easy for Recipients to Understand
It is indeed important for email advertisements to catch the attention of the recipient; however, it is also equally vital for the readers to realize the response that is expected of them. Whether it is to click a certain link, or to reply to a certain message, the recipient should be able to fully understand what is supposed to be done after reading the email. Otherwise, the email campaign may be as useless as a trashed spam, despite how effectively it was able to captivate the targeted market.
6. Make the Brand Known Right from the Start
The point of email marketing is to make a certain product, service, or brand known to its target market. While the immediate goal of an email marketer is to get a positive response, such as making a sail or having a subscription signed, from prospects after they receive an email ad, the long term goal is to make the deal not only a one-time shot, but a lasting business relationship. The key to this is recognition. The customer must be able to identify and remember the brand for a long period. This could be done by placing the brand name in key areas such as the “from” and “subject” line, or other notable parts of the email. Granting that the client was satisfied with the first transaction, loyalty is not too far if the client is very much familiar with the brand.
Being successful in email marketing indeed requires effort, but it is not at all daunting to plan a strategic email campaign. To succeed in email marketing, one has to know the target market, treat them well, deliver what is promised, and make a lasting impression. With careful planning, the benefits that email marketing can offer are countless. Get an edge over your competitors by investing in a MASSIVE collection of 4,200 profit-producing, click getting emails you can adapt, tweak and alter for your own email broadcasts or even email followup sequences. I referring to the "Instant Swipe File - Amplified" product by Matt Bacak. Give a boost to your email campaigns by picking up this product today.
The success of email campaigns can be gauged by the number of email open rates. The more number of readers read the email, the greater chances of people taking the desired action. But for this, the readers must be motivated into clicking on the link. There are a number of factors that enhance the readers motivation:
1) The Subject Line
The very first thing which any reader will notice is the subject line. It is the most important factor which should resonates with the mind of the readers and should compel them to open and read the email. The subject line should be personalized depending upon the recipient’s interest, and other factors. So creativity needs to involve creating words of motivation. The brand should make its mark so much so that the customers must set up expectations for the brand. Recipients should be anticipating the emails. For this the services or products provided by the company should meet their current needs and interest. The recipients should know what to expect when they are opening the email and they should be made to feel that they will miss something very important if they didn’t open your email.
Apart from the subject line, lot of attraction also lies in the content of the newsletter. The content must be original along with being compelling. If the content of the email can be found elsewhere, the customers may forgo the thought of opening the email and instead going for the one of a kind content. The content should also have valuable information which can be used by the readers. It could concentrate on the free offer, or the big discount.
Another factor which forces the reader to open the email is his relationship with the company. Email readers fall into different categories. They can be irregular purchasers, potential clients, information hungry subscribers or existing clients. The method by which they decided to subscribe and the reason also tells a lot about the customer’s interest. Did they find the website through a search engine or did they sign up when buying products? The subscribers who have sought for information and then signed up for the emails are more likely to open the email, when compared to subscribers who signed up while buying a product because of a pre-checked box meant for signing up which they forget to uncheck.
A strong personality is must for the success of the email. If the actual CEO or the marketing director is behind the newsletter, the readers get more interest in the email and the email open rates will boom immediately. The email list should be of high quality and should be well-maintained always. Also, efforts must be made in expanding the email list with targeted audiences which are more likely to open the email and take the desired action. Most of the times, long-time list members become inactive. So the list must be segmented based on list age and the inactive customers must be offered interesting incentive to bring them out of the hibernation.
5) Mail Frequency
The mailing frequency is also a very critical issue. Too frequently send mails will hamper the growth of email open rates as the recipients will get irritated, so does scarcely send mails as the recipients will not remember who you are. The time of sending also is important. Test different time and days for finding out which time works best for every type of audience. The time of the year should also be considered here. People tend to open emails less frequently in summer which means lower email open rates. Holiday season means good email open rates for commercial emails and lesser email open rates for information oriented emails and newsletters. The number of legitimate opt-in emails being caught in the spam filters is increasing by the day. Although the message is being shown as ‘delivered’, the end recipient won’t be seeing the email at all. Care should be taken to avoid certain words and symbols which are the cause of spam filtration.
The bottom line is to do every job exceedingly well in order to achieve higher email open rates. For email newsletters, sixty percent email open rates can be achieved and for commercial emails, about forty percent email open rates can be achieved.
Deciding whether or not email marketing is a good idea for your business can be a difficult process. The concept of email marketing is very simple to understand the process of determining whether or not it is right for your business can be significantly more complicated. This is because you have to consider a number of different factors before making your decision. You should consider your target audience and their propensity to use the Internet, whether or not your message can be effectively stated in an email and whether or not your message is likely to be misinterpreted as spam. All of these factors are important and can help you determine whether or not email marketing is right for your business.
Consider whether your Targeted Audience uses the Internet
One of the most important factors to consider when deciding whether or not to invest your money, energy and time into email marketing is your target audience and how likely they are to use the Internet regularly. This is important because an email marketing campaign is not worthwhile if members of your target audience are not likely to use the Internet to purchase or research the products or services you offer. Even if the use the Internet for other purposes it is not worthwhile because they will not be likely to become online customers for your products or services. However, if you have a target audience who is very likely to use the Internet to purchase the products or services you offer and to research these items, an email marketing campaign is a good idea. In this case it is absolutely worthwhile because you will be providing information which the members of your target audience will find useful and which they may already be looking for elsewhere.
Can your Message be Effectively stated in an Email?
Next you should consider the products and services you offer in an attempt to determine whether or not your message can be effectively stated in an email. This is important because if you offer a product or service which is difficult to explain the emails you use for marketing are not likely to be understood or well received by the recipients of your email distribution list. This is important because you want to be able to convince potential customers of the need for the products and services your offer, not make them feel more confused.
Will your Message be Misinterpreted as Spam?
Finally, an important concept to consider is the possibility that your email messages will be viewed as spam. This is a very important concept because emails which are viewed as spam are not likely to be well received by the recipients and may not ever even make it to the recipients if their spam filters tag these emails as spam. Even if the emails do reach the intended recipients many Internet users have grown accustomed to weeding out spam rather quickly and will be quick to delete, without reading first, emails which are suspected to be spam. In determining whether or not your emails are likely to be viewed as spam, it is important to consider the subject of your business and therefore the emails you send out. This is important because certain subjects such as weight loss pills are likely to be viewed as spam more quickly than other items. If you are in the business of marketing products or services which would likely cause your emails to be deemed spam, orchestrating an email marketing campaign may not be worthwhile.
Savvy business owners realize the importance of email marketing even if they do not know how to run an effective email marketing campaign. Simply stated this means a business owner may realize it is imperative for him to run an email marketing campaign to help him meet the needs and expectations of his target audience but he may not know how to orchestrate an email marketing campaign which is truly effective. Fortunately for these business owners they do not have to know a great deal about email marketing because there are plenty of Internet marketing consultants who can assist them in planning and running an effective email marketing campaign. This article will provide some tips for finding a consultant to assist you in orchestrating an email marketing campaign.
One of the most important criteria in seeking a consultant to assist you with our email marketing campaign is experience. Specifically it is experience which has resulted in past success. This is important because one of the best indicators of how well a consultant will perform for you is how well they performed in the past. This means if a consultant was able to help a variety of past clients to attain their goals through email marketing, the consultant will likely be able to assist you in the same way.
Opinions of Past Clients
Another important criterion when hiring a consultant to assist you with your email marketing campaign is the opinions of past clients. Before committing to work with a particular consultant you should request references from past clients. You should not only request these references but also contact each of the past clients provided and question them about their experiences with the consultant. It is important to keep in mind the consultant will likely only provide reference he is confident will offer a positive opinion of his services. However, you can still learn a great deal about the consultant’s style, personality and techniques through these references. This is important because the consultant’s personality as well as his skill and abilities is also very important.
If you do not get along with the consultant and have difficulty talking to him, it can be difficult to work with him. Additionally, it might be hard for you to meet your business related goals because you are likely not providing the consultant with enough information or offering feedback which could help him to adjust his strategies to better meet your expectations. While it is true that skill, knowledge and ability are all important sometimes none of these matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making hiring a consultant.
Contact the Better Business Bureau
Although consulting references is a good idea, you should also consider contacting the Better Business Bureau (BBB) as well and also seeking out independent reviews of the consultant you are considering hiring to assist you in your email marketing campaign. The BBB can provide you with a great deal of information regarding the past performance of the consultant. If the consultant has been in business for a number of years and does not have any unresolved complaints with the BBB, this is a good indication the consultant performs adequately and treats clients fairly. Conversely a consultant with a number of unresolved complaints against him is not likely going to be a good choice. Similarly a consultant who has a number of independent reviews raving about the quality of his service is likely a good choice to assist you in your email marketing campaign while a consultant who has a number of poor reviews on the Internet is not really a good choice for assisting you with your email marketing campaign. Likewise, you can assume if past clients were not happy with the services he provided, you will likely also not be happy with these services. It is important to understand that planning a campaign is very much much like planning a business. You may want to take a look at my FREE 5 day crash course on "Online Business Planning" to provide some useful tips and advice.
It requires dreadfully hard work to build a robust, responsive and high-quality mailing list. Just flooding thousands of emails to the list of recipients in the database won’t do the trick. The truth is that acquiring email addresses is just a small part of the large process of email marketing. It is very important to realize that the company should build an individual relationship with every person behind the email address. If the starting is wrong, every chance for building a rewarding relationship with the subscribers is instantly killed. And on the other side, if the company proves itself worthy to its list of subscribers, then many happy years lie ahead for both the parties.
For list building some key components need to be kept into account like the method of acquiring the email addresses, how new subscribers should be welcomed, and how the relationship is maintained after the opt-in process. Acquiring the list of addresses is the easiest part of list building. But the basic rule here is to take explicit permission from the owner to send emails. Violation of this rule is going against the U.S. CAN-SPAM law regarding commercial email. This also leads to breaking of the relationship with the customer.
1) Acquiring the email addresses
Addresses can be collected by online and offline means. Links for email opt-in should be posted on every page of the website, including the registration page and every transaction page. Paid search can be used to reach elevate the position in search engines results. The land up page should include a vivid link to the sign up page. Alliances can be searched who have a similar or a complementary business so to promote one’s company in return of promoting the other company. Incentives such as email only discount and free shipping can be offered to increase the subscription list. If the list is being rented from another organization make sure the list contains subscribers which have given permission. Offline means include collecting email addresses from visitors to the company, trade show or on-site. Email addresses can be asked for in appropriate situations by the customer support employees and telephone sales workers. Links for subscription can be posted in all printed material such as newspapers, flyers, magazines, bags, store signs, customer survey and feedback forms, catalogs, etc.
2) How new subscribers should be welcomed
The next important step is to welcome the new subscriber. Because of the flood of emails filling one’s inbox, it is a tough to make one read the email and trust in it. A welcome message, with appropriate content, helps in building the relationship of trust with the subscriber. In fact, a complete welcome program must be build for this purpose. Welcoming a subscriber actually starts from the website’s registration page. This page should clearly explain the content, benefits and frequency to the subscribers. The opt-in page should be easy to navigate and shouldn’t be bothersome with numerous questions to be answered. For start four fields are sufficient: first name, last name, email address and format preferences. The other information can be collected via optional forms. After sign-up a thank you page must pop up immediately. This doses the confirmation job and leads the subscriber to the optional form. Next, a welcome email should be send to the customer. This email will not only build up the initial trust but will also check the validity of the email address. This email should include links to optional forms and the detailed preference page. It can also contain the subscription benefits and sample of the past best newsletters.
3) How the relationship is maintained after the opt-in process
The next step of relationship management is the most important and delicate phase because of the personal relationship with every subscriber. If it is not taken care of properly, all the effort taken to collect email addresses for subscription list will be wasted. The subscriber’s preferences must be honored in order to expand the email program. The trends in bounces, inactivity and unsubscribing can be noted by the list statistics. Occasional special offers and surveys can be created for sustaining the interest of the readers. People who haven’t opened the emails for a long time should be concentrated upon, especially. Send follow-up emails and query messages.
Opt-in list building takes lots of time, energy and dedication. Certainly all the effort is worth it in the end, which can be seen by the healthy growth of the mailing list.
If you want to increase your free traffic to your website become an expert site in your niche. You might be an expert in your niche yourself, which is great, but you can gain even more momentum by using industry experts too.
1) Get Experts Involved
It won’t be that difficult to convince leaders in their industry to contribute guest post on your blog or to do a webinar with you. Experts like to share their knowledge and if it gets them exposure at the same time, they are that much more interested in getting involved.
2) Same Following
They will also likely have their own following and those people will now become familiar with your brand or niche. That’s another line of free traffic for you that’s a bonus!
3) Shareable Content
These experts often produce superior written content that their existing users keep on top of. Your followers are likely to take an interest in it as well and if they are happy with what they read, they’ll share it with others and you’ll once again see your free traffic grow.
4) Experts Increase your Traffic
When your followers see that you are bringing industry experts on board as guests they’ll be excited to not only participate but also tell others about what’s going on within your niche site. That’s certainly going to bring additional traffic your way.
Industry experts are respected and often recognized among surfers and visitors alike. Their expertise is a natural draw. People want to see what they have to say. Once they are on your website you will have to figure out how you will keep them there and how you will keep them returning You will also want to put into place a method that will work to invite others so that you continue tosee your traffic grow.
Take advantage of Industry experts – they are a powerful tool that is often underutilized.
Email marketing has been one of the most innovative strategies that the internet provided over the last years. Recent surveys have indicated that over two-thirds of companies agreed that their revenue increased when they started using e-mail marketing, and over 60% percent said that this method is the best way to maintain a good relationship to customers.
Almost everyone who knows how to use the internet has at least one email account, maximizing this fact is a great strategy to start or maintain your business. There are a lot of ways for a business to prosper, and today email marketing is one of the best ways to do it. But of course, working with email marketing is not just a walk in the park, knowing the basic strategies on how to make this effective should be the first thing that one should learn. Here are simple tips on how to lead in the email marketing venture.
Be Direct and Simple
Simplicity is still the key. There are a lot of email advertisements out there and most people usually delete them without thinking twice. In being direct and simple, especially in your subject lines, most people will notice the difference. The probability that your mail will be read is higher compared to other mails that boasts of every detail in their subject lines and mail body. Give simple details, offer the advantages and be direct in the most possible way. Of course, do not forget to put a commanding line in your message. It is one of the oldest and most useful ways to lure customers to your business
Creativity is the key
Being simple does not mean you should not be creative. Creativity is one of the best ways to get customers. Even if you have a simple but creative byline or subject line, your audience will pick it up. The body of the email itself must also be interesting. Using interesting designs is a plus. Play around with your product and present it in the best way that you can to your audience.
Know your market
Like any other markets, you should be able to determine the demographics of your customers. Know who they are and what they like. Be sure to evaluate your competitors. If you are starting in the business, it is best that you consider the prices and the promotion styles of your rivals. Make a better deal or package than your competitors. This will surely give you an edge to the competition.
Learn useful tools in the marketplace. One of the best tools that you can use is the autoresponder or a mailbot. Just search the internet to learn about this tool. The best things an autoresponder can do are to follow up customers, create order confirmation, and even “personalized” messages. In this way, you do not only save time, but you can make sure that all your customers are being updated on time. Aside from an autoresponder, learn to use certain programming tools or graphic-editing programs to put that personal touch on your emails.
Build your Name
One of the best ways for a business to succeed is to build up its name. Take time to research and learn the business. Getting published in an internet magazine related to your business or being recognized by the market as one of the better dealers is a great way to build your name. Do not meddle with petty strategies that look like SPAM or other cheap ways to lure customers. This would only taint the name of your business. Everyone knows that a bad name will only make a bad business.
Here’s the deal, even the name of your email address matters. Be professional in everything on the email, including the subject of the email and the headers on your message body. Those simple details will make an impact on customers. Having the proper details shows that you run a professional business and this will make the advertisement more effective.
Always evaluate the strategy; from the preparations to the email itself, to the contents and the tools that you used for the job. It is best to study the steps that were made and identify the flaws and goods in them. On the next project, be sure to apply the evaluation results. This is a surefire way to improve your email marketing strategies.
This is easy advice that will surely boost your e-mail marketing strategy. Whether you are a newbie or a pro, these tips will make your marketing easier if you keep them in mind. So, what are you waiting for? Apply them now!
It can be extremely difficult to built a list of buyers using email marketing. Using WordPress and the techniques inside the “Lightning Speed WordPress List Building” video series can make the process much faster and easier. Give it a try!
Getting yourself set up online with social media is now becoming an absolute necessity for any business, whether based in a physical location or explicitly online. This article will show you how to effectively market your company using this new marketing outlet. It's not as hard as you might think it is to harness the power of social media.
Paying for Professional Services
Think twice about paying for a professional social media marketing service. For starters, their black hat techniques are often seen as spam and will degrade your reputation. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.
Facebook "Like" Box
You should put a Facebook 'like' box on the top of your blog page. This will make it easy for people to "like" your content on Facebook. Your users will not have to leave your blog and they can "like" your blog without leaving the website. The easier you make it for your users, the more likely people will "like" your page and increase your exposure.
Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.
Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job.
In order to increase your customers' desire towards your social media pages, have exclusive offers that they can only obtain by following you. When they notice deals open only to Facebook followers, they are sure to give you greater attention and share the information with friends.
Noticed by Industry Leader
To make your social media marketing campaign successfully market your brand, sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting noticed more often.
Goals and Objectives
Try to map out your objectives and goals for participation when starting a social media marketing campaign. Make them available throughout the company so that everyone within the organization is on the same page. Results from social media marketing will be more productive and better focused when all activities are aligned and working towards the same goals.
Large Companies still Learning
For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.
When running a social media marketing campaign, brag about how many followers you have from time to time. If someone sees that 1500 people are following you, they may join up too just so they do not get left out of what their friends already have learned about you. The desire to stay in the know and be trendy can be your friend.
As you can see from this article, while social media can seem intimidating for someone who hasn't spent much time on it, it is really quite simple. As far as marketing goes, social media is actually something that is free and simple enough to do yourself without having to hire a professional.
Building and creating content for a website is very important in order to generate taffic and rankings. An RSS feed is one of the ways to generate content for any site. The approaches and strategies you will discover inside “MaxImpact RSS” will make it simple to push feeds out to authority sites.
If you are looking to provide a great visitor experience for the traffic that lands on your website, you need to create a good website landing page.This is the web page on which all traffic to your website lands after being directed from a specific search result, like using Google or Yahoo, or seeing an online advertisement (banner display), or after clicking a link in an email. As a smart web business owner, you need to ensure that you achieve SEO goals, like building your web sales, increasing your article marketing sign-ups and having your website visitors respond positively to your call to action message.
Just read through these top 4 tips for optimizing your landing page given below and apply them to your website promotion campaign to see instant results using proven website SEO techniques!
1) Provide Original, Optimized Website Copy For Landing Page
It is important to research best keywords for your business, integrate these naturally into original website copy written specifically for your target readers in mind while ensuring sufficient information is available to the visitor on your landing page to empower him or her to take the next step. Therefore, provide at least 200 - 500 words of original, keyword rich, quality website copy on your landing page, ensure it is written in an engaging manner, strive to build trust to make your website visitor stick around to take the necessary action.
2) Ensure Landing Page Message Matches The One On Your Banner or Search Ad
If you want to ensure the best visitor experience on your landing page, you need to use the same message on your web advertising campaign that you have displayed on your website's landing page. If you have different messages for both these optimized content pages, you will only end up confusing the visitor and driving traffic away. So, don't miss out on any opportunity to convert visitors into buyers, especially if you are conducting a CPC campaign. For best SEO results, ensure the message on your web page coincides with your advertising campaign.
The best SEO tactic is to include a minimum of 2 clear calls to action, such as "Order Now" and "Get More Details" so your website visitor feels privileged to get choices, not obligated to just follow your instructions. If you want to target the spontaneous buyer, place your first call to action button or message on your landing page's top portion; for the most discerning buyer who needs more info, place the second one at the end of the page.
4) Simplify Your Website Conversion Process
When a web business owner provides a simple and quick conversion process, there are higher chances of selling more products as compared to one that has a complicated conversion method (long order forms, excessive navigation or too many clicks required, etc.) on his website. Control the need to up-sell multiple products, which only confuses or annoys visitors looking for something specific that directed them to your landing page. Instead, focus on that specific product, limiting up-selling for any follow-up calls made by the visitor. In case, your web host provides a tracking tool, or if the visitor leaves personal details in your order form, it is all right for you to conduct a follow-up on their requirement, but restrict this to a later date.
Thus, to build your web business, ensure that your website copy contains original, optimized content that coincides with your other marketing messages, provide clear calls to action for your prospects and win them over with customer-friendly site navigation.
Everyone cannot have the same interests and passions. Likewise, not everyone will make an excellent affiliate. If you are promoting your product, finding people who make good affiliates is crucial to success in internet marketing. This article will guide you on how to pick and promote an affiliate program.
People often place a great emphasis on quantity. While it is good to have a good number of affiliates, having quality rather than quantity is far more important and relevant. Three or four dedicated and experienced affiliates are more likely to make you more sales than 100 casual and inexperienced affiliates.Knowing the difference between the two will be the key to having a successful product.
One of the best ways to select your affiliates is to screen them. If you already have a list, you can send out emails looking for affiliates to promote your product. You can then screen interested applicants. Here are some questions you may like to ask.
What experience of affiliate marketing do you have? How do you intend to promote the product? What strategies do they intend to use? Do they have any personal interest in the product? If these criteria are met to your satisfaction, you will know that you have high-quality affiliates.
Once you have established that you have dedicated and enthusiastic affiliates on your books you need to give them the best chance of being successful. Train them. Give them all the steps and strategies needed to succeed. Give them copies of emails that they can send out to potential prospects. Provide them with a guide on using AdWords strategies. Another valuable thing you could provide is tutorials.
Offering bonus prizes to your top affiliates creates healthy competition. Offering prizes can be a great motivation for affiliates to do well. Earning a reward is also synonymous with being appreciated for your efforts. Choose a prize that is relevant to the theme of the product that you are promoting. Try and think of prizes that are not too common. Having a prize that your affiliates will truly appreciate is a great incentive for them to do well.
Create a leader board. Similar to giving rewards, creating a leader board fosters healthy competition. Nobody wishes to come in last. Having a top ten or top 20 leader boards is a great incentive for motivating affiliates. Everybody likes to be a winner, and you can tap into that winning mentality.
These are just several ways to pick and manage your affiliates. It is crucial that once you have selected good affiliates that you keep them motivated and show them how to promote your product. Everyone needs to be encouraged. Implement some of these tips and you surely will be on your way to being a successful internet marketer.
Affiliate Marketing is by far one of the best ways to make money online. Would you be interested in a instant business to promote these affiliate products? Try the “Instant Product Funnel” and get a business up and running in less than 45 minutes.
If you want to increase your free traffic take advantage of optimized articles. There are three key ingredients to a successful web page/article being optimized:
1. Your meta title
2. Your description
3. Your keywords
This is very simple to fill out and follow when you publish content on your site so take the time to do so. It will help you to begin to rank better and faster with your keywords.
Are you still unsure of what’s needed from you? Read on and discover how optimized content is key to better rankings with the search engines.
A page title is one of the key factors for page ranking and should be given the care and attention it deserves. Your page title tags show up in SERPs or Search Engine Result Pages. Google and other search engines use the title tag as their search results title for that page. Ever page on your site should have its own unique title tag. It should start with a relevant keyword whenever possible. Don’t put your company name in the title tag/ The keywords in your title should be in your page and visa versa.
Let’s look at an example. If your keyword is blue jeans your title could be “Blue jeans at discounted prices” and your first paragraph of your content could start with something like, “Blue jeans are comfortable and rugged and now you can buy them at discounted prices.” Try to avoid stop words, which are words that break up your keywords. For example, blue discount jeans. Discount would be a stop word.
In your meta description you need to provide a short and concise summary of what yoursite content is. Search engines often display the meta description with your title in the search result pages. Your keyword should also be included in your descriptions.
You’ll have one or more keywords, but you should have one primary keyword and the rest will be secondary. You will use the primary keyword in your title and description.
There it is – optimized articles or content can help to increase free traffic to your site.
Your goal is to increase your free traffic. Great news! If you create a social site you can do exactly that, increase your traffic for no cost. Let’s have alook at what your social site needs to accomplish.
#1 Incorporate Call to Action
Ask your visitors to become involved. If they like what your site has to offer they’ll likely return. Your call to action will engage your visitor and ask them to help by inviting others to your site, leaving comments and writing responses.
#2 Make Use of Comments
Comments are a great way for you to interact and engage with your visitors. You can stay in touch and respond to comments that are made by visitors and take a few minutes daily to respond to these comments. Engaged visitors come back again and again!
#3 Interact With Other Blogs and Sites
You can stay connected to other blogs and sites that are in your niche. Leave comments on their posts, get involved with these communities and let people find you. This will increase your traffic. However, don’t hog the site and don’t be a nuicanse. Don’t post just to post. Make sure you have something of value to add to the conversations.
#4 Start Your Own Forum
Add a forum to your site. It’s a great place for people to gather and discuss everything from A to Z. They can talk about the niche your site handles or about the weather. Active forums are a great way to bring your visibility up in the search engines and that increases your traffic flow. Don’t be surprised if your forum grows rapidly – the good ones do. Just be prepared to add a moderator to the site to ensure things remain civil.
These are just four things you can do to create a more social site andincrease traffic to your website. Think outside the box and enjoy the growth.
Budding entrepreneurs and established businesses alike, work towards having a consistent flow of visitors and customers to their sites. Unfortunately, not all of them succeed. Initially, many thought that spending lots of money on advertising helped increase website traffic. However, you do not need to invest that much money. You could be making one small but costly mistake. The following is a guide on how to drive more traffic to your site.
Improve site load times
According to studies, about 60% of the online shoppers wait for only 3 seconds before leaving a site. As such, one way to drive more website traffic entails improving your site's load performance. Websites that can load fast, rank highly on search engines. You can use tools such as a content delivery network (CDN), to enhance your website load time. CDN enables your site to serve pages based on the location of a user; thus, individuals in a certain geographical area get your website load faster.
Optimize website for mobile users
A recent study indicates that one-fifth of Americans accesses the internet through their mobile devices. Using a mobile-optimized website confers an array of benefits including enhanced user experience, enhanced SEO performance, competitive advantage and new advertising platforms. Customizing your site for mobile users, will ultimately give you access to a wider market.
An active social media presence
Each social media platform that your firm participates in serves as an extension of your website. You should interact with the different social channels, particularly those that your target audience is active on. Many companies can also profit immensely by establishing Facebook, Twitter and Google+ as their social media foundation. Share relevant content on these platforms and interact with your audience by responding to questions.
Optimize your website content
Another way to drive more traffic website entails making your site SEO friendly. It can be achieved by creating a basic format for all your web pages. Once you adapt the rhythm of writing titles in a standard format and integrating relevant information into the content, you will not be spending much time on SEO tasks. Remember to write clear and concise titles. As a rule of thumb, the titles should not exceed 70 characters. Also, create shareable, organized and engaging content to draw the attention of readers.
This is when you generate inbound links to your website from other internet sites. Link building has two core benefits: Introducing followers of a different site to your web and improving your ranking on search engines. You can build a link by commenting on an article or blog post and including your link. This way, readers will end up visiting your site after reading an article that you commented on recently.
Affiliate marketing remains to be a renowned marketing strategy, both for publishers and advertisers. In simple terms, affiliate marketing is described as an agreement between a site owner and a merchant. The affiliate (website owner), promotes the merchant's products and services on his website or through other media such as email marketing. In return, the affiliate receives a commission for every sale generated through his link. Here are the top 3 reasons why affiliate marketing is great.
Cost-Effective and Low-Risk
Many businesses have embraced the concept of affiliate marketing because of its cost-effectiveness. Contrary to other forms of advertising, the merchant only pays the affiliate once he delivers results. These results are determined by various parameters such as a sale, click-through or lead. Affiliate marketing is also ideal for small startups since it is a low-risk investment. With other types of advertising, one would be required to pay the costs upfront with no guarantee of measurable results. With affiliate marketing, you only incur an expense when a purchase is made. This is to mean that your investment always earns you a considerable return.
One of the secrets to a successful advertising program is brand visibility. Affiliate marketing allows you to market your product or services on hundreds of websites; thus, giving you the ultimate brand exposure. An increase in brand visibility translates to increased revenue.
Moreover, affiliate marketing benefits merchants by offering targeted prospects. Most affiliates only market the products and services, which are likely to appeal to their site visitors. The affiliate understands his audience; hence, he takes offers that are best suited for them. For the merchant, this means that your product is advertised to a relevant demographic.
Easy Tracking and Transparency
With affiliate marketing, merchants can track the progress of their marketing strategy. It is achieved by assessing the purchases made, click-through rates and page views among other parameters. By monitoring the performance of your campaign, you can identify the areas to invest in more efficiently.
Affiliate marketing offers a win-win situation for the merchant and affiliate. Merchants get to enjoy a wider market to advertise their products or services. Besides, this platform gives you direct access to your target audience. On the other hand, affiliates can make immense profits quickly. Typically, you can generate income without incurring any production costs or inventory expenses. The best part is that you can join most affiliate programs for free; hence, you do not have to look for startup costs.
Having a large mailing list is all well and good, but if your subscribers never actually see what you are sending them then it means nothing. You need your list to be responsive. You need them to open your emails and hang on to your every word.
When I think about all the emails that land in my inbox every day, there are certain people I especially look out for in order to open their emails. If it’s from a particular marketer then I will ALWAYS read what they have sent to me, purely because of who it’s from…
Here’s how to build that relationship with your list and get more subscribers to open your emails.
1) Give people a reason to open your emails
If all you do is sell then people latch onto this pretty quickly! Even if they don’t unsubscribe in the first place they are highly unlikely to open your emails because they know that each time you’re trying to sell them something. Give people a reason to open what you send. Of course you need to sell from time to time, but also provide good content that people can actually use. Make people look forward to receiving your emails. You want people to see your name and think ‘hey I must open that because it’s from you know who and I know I’ll benefit from reading it…’
2) Think about your subject line
Your email subject line is crucial in your quest to get more subscribers to open your emails. It really helps if you can either make people curious about the content or if you can convey the point of your email within the subject line. Both tactics can be effective – it depends on your target market, the style, and the type of email you are sending. I like to make sure that the subject line is relevant and related to the actual content.
3) Consider the time
Sending emails on certain days and times will yield much better results than others. Again, it all depends on your target audience and where they live. When will your subscribers be at their computers? Try different times and test to see which times work best for you. A lot of people take the opinion that Tuesday is a good day, however I have always found it pretty poor and the competition is massive! Find out what works for you and don’t forget time differences. If you live in the UK but most of your subscribers are in Australia, for example, then don’t hit them when they will all be in bed!
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off your list.
Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.
It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends.
These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails.
When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your newsletters.
It is hard to decipher the age of the recipient and many complaints may stem from these types of problems. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.
Discovering how to make money as an affiliate online can be a rewarding experience. There are many programs out there that offer unique commission plans to people who are willing to promote products and services. People who promote products and services are called affiliates. Many large and small corporations have affiliate programs that people can join free.
Before getting started people should do some research and learn what it takes to earn money promoting products and services. It is easy to get started. People who are interested in becoming an affiliate need to pick and choose one or more programs. Once they have decided which company or companies they want to work with, all they have to do is register with those companies.
Getting started is easy to do. Before applying to a program, you may want to create a website or blog. Occasionally, companies require that their affiliates have a website or blog before they are accepted into their program. In some cases, a website or blog will not be required. In other cases, owning a website or blog will not get you accepted into a program. It is important to understand that having a website or blog does not guarantee acceptance.
All people who are accepted into a program receive their identification code. It is this identification code that allows companies to track where sales are coming from and credit affiliate's accounts accordingly. Without that code, companies would have no way of knowing the source of their buyers. Each person's identification code will be embedded in HTML code that can be copied and pasted wherever you will be promoting the products or services.
People can make huge sums promoting products and services. To start making money people need consumers to purchase a product or sign up for a service through one of their promotional links or banners. People are paid if the person purchases a product or pays for a service. In some cases, people will be paid each time someone clicks on a banner even if the click did not result in a sale. How much a person makes depends on the particular program. In some cases, people can earn 10%, 25% and even up to 75% of each sale generated. It depends on the specific program.
What most people don't realize is that promotional banners and links can continue to generate earnings long after the initial click. Companies and services track prospective buyers. People will still receive credit for a sale even if it does not happen on the buyer's first visit to the website. Companies keep track of anyone who visits their website and knows the location of the traffic. In most cases, companies continue to reward promoters for weeks to several months after the buyer's initial visit to a website.
Trial and Error
Determining what works and what doesn't work is a process of trial and error. The only way people will know what products and services generate the most commission is by finding and promoting a variety of products and services. People will quickly determine which products and services sell and which ones don't. After being accepted into a program, people should copy the code to products they think will sell. There is no limit on how many products they can sell.
Convincing people that your product or service is actually any good can be difficult, especially online where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing. Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money. This is why testimonials are so powerful - they have far more credibility than anything you write yourself simply because they are someone else’s opinion.
Ask for Opinions
So how do you get testimonials? Start by getting into the habit of asking anyone who buys from you to give you their opinion. If your product or service is actually of good quality then the feedback you get should be overwhelmingly positive. Try producing a short questionnaire and send it to all your customers. Obviously not everyone will oblige, but those who do may give you valuable quotes that you can use as testimonials in your business.
Give Away Copies
Another strategy is to give away copies of your product to other marketers on the basis that they will give you their honest opinion – and make sure it is honest as well! It is quite easy to get people to give you testimonials since it is free advertising for the other person and boosts their own credibility.
Where should you include testimonials? You should definitely put them onto your sales pages and squeeze pages, but there are other places too – in emails to your list or posts on your blog.
You can also go beyond the testimonial by producing case studies. Has one of your customers had a success story because of your product? If you can produce a good case study you’ll help people to understand more about your offering, whilst also re-assuring them that it is the right thing for them. Case studies can make excellent press releases too, giving your online PR a boost and getting you some valuable free advertising and coverage in the media if your press release gets picked up by publications.
While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribers want to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.
Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.
With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.
To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?
• Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business.
Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about and have all the knowledge and information about your business. Frankly if you decide to go into a business, most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.
• Show your clients that you know what you are talking about.
Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.
• Be true to your customers, if you want to hype up your products and services, provide guarantees.
The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you. They will go to your site and check it for themselves and be given a chance to experience what the other client experienced from you, so make sure to be consistent in the service you provide.
• Another tip in getting a customer to trust you quickly is to provide them an escape hatch.
Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they choose. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.
Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.
Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy. During this evaluation you may determine whether or not the email marketing is helping you to reach your goals. Likewise you can determine if the email marketing is having an adverse affect on your business. This article will discuss the importance of evaluating your email marketing and will also offer some useful advice on how to do this.
To say that evaluating your email marketing strategy on a regular basis is important is a tremendous understatement. Regularly evaluating your email marketing is not only important it is critical to the success of your business. Failure to evaluate your email marketing strategies can have adverse effects ranging from not producing results to causing you to lose customers to your competitors.
1) Email Marketing Campaign
Consider an email marketing campaign which is not effective because it does not reach the members of the target audience. Some business owners make the fatal mistake of not taking care to ensure their email distribution list features recipients who are extremely interested in the products or services you offer. Business owners who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are simply not interested in the products or services you offer. In this scenario the email marketing is likely to generate very few sales or website visits. However, reevaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits.
2) Avoid being viewed as Spam
Now consider a situation in which your email marketing is being construed as spam by the recipients. If you have taken precautions to ensure your emails are reaching members of your target audience but your emails seem like over the top sales pitches, the members of your email distribution list may view your emails as spam and not take your advertisements seriously. When this happens the member of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.
3) Soliciting Customer Feedback
Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind you might want to consider using whether or not you are on the way to meet this goal as an indication of whether or not the email marketing is working. Alternatively, you can evaluate your email marketing efforts by soliciting customer feedback. Asking customers for their opinions about the email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element. Based on this information you should have a good indication of whether or not the email marketing is effective. If it is not effective you should consider making changes to create more interest in your products or services. The changes you make should reflect the feedback you receive though to ensure you are not making changes which will cause even less interest from the members of the target audience.
Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.
With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.
Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.
If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.
In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.
1) Content is related to your Business
Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you have the knowledge to share with subscribers. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.
Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.
2) Contains Well Writen Articles
Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake.
3) Fact-check your Articles
Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
4) Provide Articles with Updated Information
Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they won't get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.
5) Never use Copyrighted Materials such as Photos and Articles
This is outright plagiarism, you may get into a lot of trouble. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
You want your traffic to grow and you want this to happen for free. So what to do? Great news – an act as simple as ensuring your proper tags and descriptions can increase your traffic flow. Your tags, metadata and description in your article or content will affect how well they show in Google and the other search engines.
It will help you rank better and sit better in the search engines. The more people that see your site in the search engines the more traffic you’ll enjoy coming to your site. In many cases when a site's rankings do not improve or the site is not generating the amount of traffic expected, it is probably due to mistakes made in using the proper tags and descriptions. There are some steps you can take to avoid any kind of problems.
1) If you want to have a completely functional and successful site, you need to ensure that your tags are in place and that you do not have any broken links.
Any links or hyperlinks to text, images, or to other sites and pages need to working properly. Broken links can discourage visitors quickly. To keep visitors on your site longer, you must fix an issues that may make them leave and not come back...EVER! Broken will effect everything from your traffic flow to your Google rankings. My advice would be to invest in a paid or free tool that will analysis your site for errors that need to be fixed. Believe me, there to probably close to a 90% chance that your site has errors you are not aware of and may be affecting your site's performance.
2) You will also need to submit your sitemap to Google so that your website shows in the Google search engine.
You need to set up a Google Analytics account to submit your sitemap and then can connect it to your Google Webmasters account. These two platforms will track your site and display relevant information to assist in advertising and site improvement. Bing Webmasters has some features you can also may find useful.
3) Be sure to use your keyword(s) or keyword phrases effectively.
This is part of your SEO or search engine optimization strategy and it will aid people in finding your site when they do a search whether in Google or using another search engine. Make sure your keywords are flowing in a manner that is natural with the text. When you are searching for good keywords, make sure you learn what words are most naturally going to come to mind for all ages of visitors and then ensure you include them. Your primary keyword needs to be in the title, description, meta tags and content. Do not keyword spam because Google and the other search engines will punish you for doing so. Do not bother putting your keyword into your graphic because the search engines cannot pick it up, but you can put it in the alt text that is associated with your image.
Proper tags and descriptions are an easy way to increase your traffic to your site.
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