Most of the attention that goes toward discussions on search engine optimization is rightfully directed toward the major aspects of the process. SEO practices such as link building, blogging, and the selection of keywords carry much of the weight in terms of getting ranked by the search engines and discovered by visitors. There are, however, some other relatively minor SEO "to-do’s" which should not be ignored. The small stuff in the SEO process can add up to the point where it makes a difference in both search results and user experience. Here is some of the small stuff that should not be overlooked:
* Header tags
Off the web, a header tag would commonly be known as a subtitle. Algorithms are such that header tags don’t have as much influence as they once did but they still matter. For SEO purposes, the top header tag carries the most value with descending headers progressively decreasing in importance. On the side of user experience, header tags break up content to make it more appealing visually. This increases the chance that a visitor will stay with the content, especially if the header tags are compelling.
* Going bold in the content
Bold-faced content is less important than header tags on the SEO side, but putting keywords in bold can help to stress the importance of the terms to the search engine spiders. Much like header tags, putting content in bold also breaks up the look of the page to visitors and draws attention to keywords and phrases when a visitor first sees the page. Bolding relevant keywords can assure visitors that they have found a site that is related to their search.
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