We all know you need to build a list. ‘The money’s in the list’, ‘the gold’s in the list’… and I completely agree. To build it, however, what you need is a great squeeze page. You need a free offer that converts like crazy – something which turns your visitors into subscribers and captures their attention to the point where it’s something they simply can’t refuse.
Here are 4 tips for creating a great squeeze page….
1) Use professional graphics
It’s important that the offer on your squeeze page looks professional and valuable. A great way to do this is to have some eye catching graphics made professionally. If you can’t do it yourself then pay a designer to do it for you. Even though you’ll be shelling out money to create something you’ll be giving away for free, trust me when I say it will be well worth it because it will massively increase the perceived value of your freebie.
2) Offer something of value
Even with a free offer you can’t get away with giving away crap. People are becoming increasingly choosy about what they will opt-in to receive, so make sure your squeeze page offers something which is actually worth having. Make sure it is high quality and if it’s unique to you then even better.
3) Use an exciting title
As well as using the graphics to ‘sell’ your product, you can also increase conversions by giving your product an exciting title. Make it a complete formula or a system. Use ‘buzz’ words which the top products in your niche use.
4) Use something else other than ‘submit’
Don’t leave ‘submit’ as the text on your opt-in button. Changing it to something else such as ‘free access’ can greatly increase the number of people who join your list. I can’t prove why, but my own theory is that ‘submit’ is quite negative in that it makes people think they are joining a database (which of course they ARE) but what you need to do is refocus their attention on the fact that as soon as they’ve clicked the button they will be able to access their freebie.
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