If you have an online business that you are trying to promote then one of the best and most cost effective online marketing strategies is an article marketing strategy. Article marketing works by submitting short articles of approximately 400 to 500 words, which are related to the product or service you wish to promote, to various online article directories. If your articles are written well, they will be easily found on search engines and read by people who are interested in what you have to offer. The essential element of your article marketing strategy is the link contained in your article that directs readers to your website where they can learn more about your goods and services. But an effective article marketing strategy is more than writing a few hundred words and hoping people will read them. Your articles must contain useful information and keywords or keyword phrases used by those who are looking for what you have to offer. There are a variety of reasons why article marketing remains one of the most effective online marketing strategies.
1. Establishes Authority
Your article marketing strategy will help you position yourself as the expert in your marketplace. It is an excellent way to build respect in the niche you are trying to reach. People like to buy from and deal with the best and if your audience see your well written and informative articles they will see you as an authority. The more than you have written about a specific subject, the more trusted you will become and the more likely that people will buy what you have to offer.
2. Cost Effective
In comparison to other online marketing strategies, article marketing it is very cost effective. Article directories will publish your content to their websites for free. When you write an article, it will only cost you the amount of time it took you to research and write it. If you don't want to write it yourself, an easy article marketing strategy is to hire someone to do it for you. There are many good writers online who would be prepared to write your articles for you at a very reasonable cost.
3. Better Search Engine Optimization (SEO)
When you write an article with a link back to your website and you submit it to an article directory, that link is considered a backlink. One of the best online marketing strategies to raise your website ranking on the search engines is with backlinks. The more backlinks you have, the more traffic your website will receive and that will lead to more sales. Your well written article will also have a resource box with a strong call to action. This will invite those reading the article to go to your website to find out more about what you have to offer.
4. Reach A Larger Audience Share
Your article marketing strategy will enable you to reach a more substantial target audience than you normally would have targeted. People who are interested in your services or products will be the ones who read your article. Your marketing efforts will not be wasted on people who do not care about what you have to offer. This is why it is one of the best online marketing strategies because your article will be read by people who are genuinely interested in your business and the ones most likely to buy what you are selling.
5. Long Term Benefit
A well written article that contains good keywords can stay in circulation for many months or even years. There are not many online marketing strategies that can achieve that kind of durability. Article directories are some of the most visited websites on the Internet and publishing articles on them means you can direct some of this traffic back to your website for years to come. Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product.
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