You have taken a lot of time and effort to build your online business and now you must promote your website so that it becomes and remains profitable. Getting a large steady stream of visitors to your website is essential in order to convert them into a small percentage of buyers. You must engage in website promotion and advertising for your online business, but it must be done honestly and ethically to avoid having a loss in business profits due to your unethical business practices or even worst having your website banned by the search engines. Since the internet is so vast and so far reaching, finding the best places to advertise can be a endless task. However, if you are willing give up a little time and money, there are a few options that will tend to be the best choices in the long run.
Position on the Search Engines
One of the most effective ways to go about promoting websites is to concentrate on your position on Google and the other major search engines. Achieving ranking or a trust rating by the search engines is the quickest way to establish an online presence and in turn increasing the number of website visitors substantially. Your goal is appear on the first page of all the major search engines for the search results related to your website. Although being on the second or third page of the search engines is good, being on the first page is better. What is really important is that you are using the most relevant keywords so that people searching the internet can find the products or services offered on your website. Google and other search engines make the claim that keywords are no longer relevant in the search results, but I disagree because the keywords direct visitors specifically to a particular variety of results depending on a website's search engine ranking.
Another way to promote your website in order to achieve high search engine ranking is to provide a lot of relevant, keyword rich content on your website that relates to the products or services you offer. This is a prime example of why keywords are so important. Google and other search engines use this keyword rich content as a guideline to rank your website accordingly. It would be a mistake to just throw together a bunch of sentences filled with keywords to create content. This is known as "keyword stuffing". Search engines take a very dim view of any website that uses this and other unethical methods to acquire high search engine rankings. If you are having trouble coming up with content, it would be better to hire a professional writer rather than taking a chance on getting penalized or even banned from the search engines. First page ranking in the search engines is not guaranteed no matter what anyone tells you.
Finally, a method that seems to quite popular is to "swap links" with similar websites that offer the same products or services. To be successful with this method you need to find non-competitors with similar or related good and services and email them about swapping links. You and your non-competitors use this method to not only promote and advertise your websites, but it can also improve the search engine rankings of both websites. Website promotion and advertising is time consuming and can be expensive depending on utilized resources. However, if you do your research and use the right keyword rich content on your website, you can rank high in the search engines and stay ahead of all of your competitors.
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