WordPress is a versatile content management system which has made an impact on the way websites are made and maintained. Not many people know that WordPress is used by many large organizations, not only for their blogging needs, but as their primary website. What was once seen as an informal blogging platform is now being used as an easy way to update the main website. Numerous businesses are leveraging this evolution of WordPress and using it to set up websites which are easy to maintain. WordPress websites can be updated in a jiffy. It does not need any software to be installed on your computer, nor does it need you to use the same computer to update it. It is completely cloud based i.e. everything is stored on your hosting account online. This is a major advantage for small or medium size businesses who want to cut out on the frills and get their website off the ground. You don't need to have an entire team of web designers or developers handling your WordPress website. It can be done in-house with minimum fuss or frustration. It is so simple to use that even the CEO will want to try his hands on updating the live site. The WordPress installation adds a host of features which a standard website may not need, but by default can make a site look professional. To adapt the WordPress system into a professional looking website, you need to tweak those features:
A good place to start would be on the Appearance. The installation of WordPress comes with one or two basic themes with simple clean designs. These can be instantly replaced by adding or removing themes. The WordPress website showcases over 1500 free themes provided by the open source community. If you are on a show string budget, then these free themes are the best option. If you have saved up to get your own custom made theme, you will stand out from the rest. WordPress has themes suitable for almost every type of business.
The next option to tweak would be on the Comments front. WordPress was meant to be a blogging system with an inbuilt system for visitors to leave comments on each blog post. This is unnecessary for a professional website and may be an annoyance for your visitors. This can be easily removed by editing the comment template in the theme itself or by using a plugin.
WordPress allows you to place dynamic interactive boxes inside your theme, using the widget option. You can change the location and specifications of the widgets or reuse them differently for every page or categories, without duplicating the work needed to set it up. These can be used to add a calendar of events, a scrolling message, a stock ticker or any other interactive or dynamically updated script that you may want to use.
The sidebar of a blog, which contains links and recent posts, is what people don't want to have on a professional website page. Many themes offer an option of changing the way the sidebar appears or completely removing it on certain pages. This gives your page a full width appearance and allows page navigation only through the menu. You can also change the side of the sidebar in most themes and customize it on a per page basis.
Most WordPress themes have a responsive design i.e. they adjust the elements of the website, to suit the size of the screen or type of device that the website is being viewed on. This allows the website to serve up the same content, with a similar design, which is further automatically adjusted for best viewing on the device. This adds to the professional look to the website, giving it modern features which many large companies implement.
HTML5 and CSS3:
Many free themes for WordPress have been made with HTML5 and CSS3. This gives them wider acceptability and compatibility across search engines, browsers, developer tools and internet enabled devices which access them. This places the website on even ground with websites of larger competitors or businesses who can afford to have a site built to their specifications. There is no cheaper alternative to using the same technology as the bigger corporations, but paying almost nothing for it. In whichever way you look at it, WordPress remains the ultimate website management system for a small or medium website. Even large corporations can scale up their WordPress website very quickly with cloud solutions.
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