The online advertising technique of article marketing is when you submit content to information websites, like ezines and article directories, and allow them to publish it for free. In return, you get a link back to your website.You then get traffic not only from your link in the article, but these links also help your search engine rankings, which can give your online business significant more traffic over the long term. The more incoming links the website has, the more importance search engines attaches to it. This will then increase your websites placement in the search results.
1. It Is Easy And Free.
Article marketing is a free online marketing strategy and very simple to learn. Other online strategies can be very complex, take a long time to master and have to be continually monitored and tested. You can submit as many articles as you want for free and the tools you need to do your keyword research are easily available.
2. Establish Online Credibility.
If you're in business on the Internet, article marketing helps to establish online creditability. People reading your article will see you as an authority and will be more willing to trust you. If you make a recommendation for a product or service they'll be much more likely to take your recommendation and make a purchase.
3. Long Term Traffic Results.
If you write your article correctly you will still keep getting traffic from that one article for a long time. A well written article with the right keywords can stay in circulation for months or even years. A good article will use a keyword phrase that gets good monthly searches but not too much competition. Ideally, you want to use long tail keywords (a keyword phrases that is two or more words in length), as they do well because they do not have as much competition.
4. You Don't Have to Do It Yourself.
If the idea of writing fills you with dread, you can go online and pay someone to do it for you. You can hire a writer for as little as $5 to $10 per 500 word article.
5. It Can All Be Automated.
To help you write and distribute your articles automatically you can use one of the many article marketing services available. Automation can help distribute a lot of articles to many different directories. This will allow you more time to manage other parts of your online business.
These are just a few of the reasons how article marketing can help to build your online business. The greater the number of articles you have in circulation, the more exposure you will receive. To get started with article marketing you need to create about 10-15 articles that combine your keywords within the titles of each article as well as the actual content and submit them to the leading article directories. When setting up an online business there can seem to be a mountain of obstacles to climb - from getting your website online, to finding the right products to sell and the best customers to buy them. Just using a few quick, easy and proven online business strategies can help your business be very successful.
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