Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.
With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.
Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.
If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.
In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.
1) Content is related to your Business
Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you have the knowledge to share with subscribers. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.
Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.
2) Contains Well Writen Articles
Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake.
3) Fact-check your Articles
Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
4) Provide Articles with Updated Information
Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they won't get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.
5) Never use Copyrighted Materials such as Photos and Articles
This is outright plagiarism, you may get into a lot of trouble. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
1. Increases sales
Prospects only become paying clients when they know, like, and trust your business. Publishing a free newsletter is a way of making your readers get more acquainted with your business. As a result, this will increase sales. You'll find that when you convert your readers into paying clients, they'll repeatedly buy more of your services as they get to know you more, like you more and trust you more.
2. Positions you as an expert in your field
Experts can charge more for their services, and they often get more media exposure. By providing helpful tips to your readers, a newsletter is another vehicle for demonstrating your expertise, and showcasing your knowledge and skills. This will enhance your credibility in the marketplace and therefore attract more clients.
3. Its cost-effective
Publishing and distributing an electronic newsletter is inexpensive because it is delivered by email, and there's zero cost on printing and postage. Of course you can choose to publish in hard copy format, but that will defeat the cost-effective advantage of an electronic format. With the magic of technology today, you don't have to own a web site to be able to publish an electronic newsletter and distribute it via email. There are several companies that provide templates you can use to publish and distribute your newsletter. All you need is an email address to send it from and a subscription method. Also, as it takes five to eight contacts for a prospect to say "yes" to buying from you, a newsletter is a cheap and easy way to "warm up" your prospects.
4. Nurtures relationships with clients and prospects
As long as you're in front of your clients and prospects on a regular basis, you'll be at the top of their mind when they're ready to buy the kind of service you offer. Unless you do this, they'll forget you. Publishing a newsletter is an effective way to stay in front of them without being a pest! As they read each newsletter issue, your subscribers will get to know, like and trust you more (that's if you're not bombarding them with just promotions). You'll be viewed as a valuable resource, rather than an aggressive salesman. As a result, you'll convert more prospects into clients, and turn more one-time clients into repeat buyers of your service.
5. Spreads the word about your business
Some of your subscribers might not be clients, but they may be groups that have influence and credibility with your target market e.g. the media, staff at trade associations, training companies and so on. Such groups are called "the centers of influence" of your industry. Keeping in touch with them via your newsletter can lead to paid speaking engagements, referrals, tons of media exposure and profitable joint ventures.
6. Helps you build an in-house mailing list
Many businesses spend thousands of dollars on list rental for direct mail campaigns. Offering a newsletter is one of the cheapest ways to get peoples contact information, allowing you to market to them over and over again. This also means you'll have qualified prospects on your database? The more qualified your prospects are, the higher the chances of a sale.
Tips For Smooth Sailing:
? Don't publish a newsletter that is filled with promotions and nothing else, or that goes on and on about your business schedule or staff party or recent media exposure. Your readers don't care about these things. They only care about "whats-in-it-for-me" so make sure at least 80% of your content focuses on helpful tips for your readers.
? While you should focus your content primarily on information that is of use and interest to your subscribers, you should always include a subtle promotion for your services. Your readers wouldn't mind this, as long as you're providing valuable content. About 10-20% of your content should tell the reader how your services can solve their problem i.e. the problem you've just addressed in the newsletter article.
? Your newsletter shouldn't have so many pages. Were in an era of busy schedules and your readers probably subscribe to other publications. If yours takes more than 15-20 minutes to read and digest, you run the risk of having your readers delete it without reading or they may unsubscribe.
? Include a subscription box on your web site so that visitors can sign up to receive the free newsletter. Make sure the box is easy to find. If you don't own a web site then you can spread the word about your free newsletter by printing a "blurb" about it on your invoices, receipts, brochures, and other marketing materials.
? To build momentum fast, publish your newsletter at least once a month. In some industries, it is better to publish twice a month or weekly.
? Be consistent with your publishing schedule. If you've decided to publish once a month then do so consistently, otherwise a "here and there" schedule will undermine perceived reliability.
? As with any marketing strategy, test and track to determine what works best. Variables to test include how often you publish, the length of your newsletter, the writing style, electronic vs. hard copy format, etc.
Software Deals & Offers
Find Out How To Get Started With Mobile Apps!