Bounce rate is one of those metrics that is tossed around a lot in the search engines. It’s often talked about in absolutes, but it is better to look at bounce rates subjectively.
If you have a high bounce rate it could indicate a number of things that generally will fall into either one of these two categories.
1. You are acquiring the wrong kind of traffic to your site.
2. You are acquiring the right kind of traffic to your site.
If you are confused by the second one, you aren’t alone. But think about it. If your website provides exactly what the visitor wants or provides a solution to the question the visitor will leave the page quickly. That means you will have a high bounce rate.
You want your visitors to stick around, but you also want them to find what they want. So you need to spread their stay around so that they are checking out more of your site before they leave. This means you want more engaged visitors.
Reduce Bounce Rate
To decrease your bounce rate, you might also
1. Avoid the use of pop ups
2. Use a navigation setup that is intuitive and contains key items
3. Avoid poor website design
4. Increase the rate at which your pages load
5. Make your site mobile friendly
6. Segment your information
7. Optimize for intent
8. Design information based on your priorities
9. Watch where you place ads
10. Remove distractions
11. Leverage internal searches
Decrease your bounce rate and increase your traffic. It’s worth your time to work on a better bounce rate.
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