When it comes to getting the word out about a product or service that you have to offer, the simple fact is, many older marketing methods simply don't work anymore. To effectively inform consumers about what you have to offer, the best thing for you to do is to make sure that your website can be found on the first page of major search engines like Google. Although there are several ways to go about search engine optimization, what I have found to be most effective is using social networks to increase your ranking in search engines. Here is how to do it:
The first thing that you are going to need to do to start your social networking process is to sign up for a few of the major social networks out there. Personally, I like to use Facebook, Google Plus, LinkedIn and Twitter because they are the most widely recognized and heavily used social networks.
2) Create Profile
Simply go to these networks and create a profile keeping in mind that the more information you add to your profile, the easier it will be for consumers to find you and see that you have something interesting to offer.
3) Build your Network
Once you have your social media profiles created, it's time to start building your network of friends that will ultimately become your target audience. As with anything in life, there are several ways to go about this process. However, I have found that the most effective way to do it is to comment on posts made by other members. Simply scan through the social network of your choice for interesting posts and when you find one, make a comment that is an attention grabber. This will create conversation and ultimately build your list of friends.
4) Post on Network
Now that you have friends, its time to get them talking about your website. To do so, any time you make a change to your site like a blog post, make a post on the social networks to let your friends know there is something new. Make sure that the post is eye catching so that its as effective as can be. If consumers like what you have to offer, there is a high probability that they will share it with their friends. The links that you and those who share your posts create will ultimately help you achieve first page placement across the major search engines.
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