As an experiment, I subscribed to ten different opt-in email marketing lists to determine the most effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually. When an internet user subscribes to an email list, they will as a result receive frequent updates and product or service advertisements to their email address. If any of the promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their subscribers of their existence and possibily sell their advertised products or services. With the numerous sites on the internet that offer the same products or services, the competition for certain products or services tends to be high. A business must constantly remind subscribers why their product or service is better or will easily be forgotten.
Getting back to my experiment, I tried to find out which opt-in marketing strategies grabbed a subscriber's interest and left them begging for more. Some of the email list were simple, others very outlandish, and of course there were those that fit somewhere in the middle in their marketing methods. The differences could easily be noticed and some have definitely discovered the secret behind an effective opt-in marketing strategy. I dubbed them effective because I felt like I just couldn’t wait to go their site and learn more, the more persuasive ones even got me halfway to reaching for my wallet and to my credit card before I realized this was only for an experiment. Many companies and sites present their promotional material in a wide variety of concepts. Each have their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key.
From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe. Keep your promotional materials light, creative and original rather than stressing out subscribers. It is best to communicate with light hearted e-mails instead of stuffy business proposals. Subscribers will always accept a warm friendly smile more openingly than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.
Splashing some color, photos, articles and share good news or good light hearted images in your emails, newsletters or promotional materials that will keep subscribers in a light mood. Pique their interests with eye catching and attention grabbing material. Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility through their writing. It must be informative but not too stuffy. Forget about the professional jargons and just “talk“to your recipients. A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.
Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. There are websites that will help you research and gather information to determine your targeted audience. Just provide a clear and crisp image of the products or services, so that subscribers will know exactly what you are offering. This will always have them begging for more. For example, if you are selling a car, leave them wanting more by providing them photos and just enough information to encourage them to visit your site.
**The following has been an informative article based on related online courses distributed by Innovative Online Services.**
Keywords: email marketing, email list, promotional material, opt-in marketing, subscribers, targeted audience
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