When it comes to increasing organic search, content marketing through blogging or guest posts is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game. If you have horrible content, people won't bother reading it or sharing it, which is basically the entire point of building a company blog. Therefore, when I write content, I constantly ask myself if I would take ten minutes out of my day to read it and if I'd share it with others. If you wouldn't do either of those things, then you really need to look at your content strategy again.
Search Engine Ranking
Search engines are rewarding people and companies who are getting high-quality, consistent content coming from them. Things such as author rank are going to have a big effect on organic search results. Put a plan in place to not only create content to publish online, but also to be able to maximize the value of the content so that it is properly distributed across social channels and has a chance to go viral.
Write articles rich in content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.
No Content Generators
Whatever you do, don’t use content generators. While once a popular choice by a new web industry, today they are not considered useful. It is much better to put creativity to work. Content generated articles will be shunned by Google and other search engines and visitors will be disappointed with the content they find, which means they’ll leave your site. Good content will increase your visitors and that will increase your traffic flow.
No Copying & Pasting
Never make the mistake of copying and pasting from another site. The search engines are too smart and will know that’s what you did. You will be penalized for it and that is going to result in a decrease in traffic.
Your content is key – What an easy way to increase your free traffic. Always create good, quality content and the search engines will reward you accordingly.
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