Since the invention of the World Wide Web, advertising has gone into overdrive. Nowadays, we live in an almost entirely ubiquitous and unavoidable exposure to advertisements, all vying for our vote of confidence. Social media as a promotional platform is the latest innovation in web-based modern advertising, and its being employed primarily by companies and individuals looking to connect more intimately to those that they serve, as well as to advertise themselves to those who may make use of their services. The amount of time we spend with media is unparalleled when compared to any generation before us, and it is in this context that we can understand social media sites.
Environmental factors in the industry have also had an effect on this switch from a primarily print medium in advertisements to a digital one. Exposure to digital media at almost constant rates appears to be changing our brain chemistry and its development, making us better at scanning for keywords and understanding images like logos at the expense of decreasing our attention spans. This sort of conditioning allows us to skim really well, and advertising agencies tailor their products accordingly. Using the Internet is the ultimate form of skimming, and an advertisement can pop up and be gone in a flash while still successfully achieving its objective - they get you to look at an advertisement.
The larger social discussion plays into the big bad economic system, and the two often interrelate in complex ways. The comedy and passion that can be offered online make studying and creating your own advertisements a fun and rewarding experience, and part of that process is defining yourself against what is consider to be normal ads. That is what makes personal and professional promotion so much different than other forms of cyberspace-based advertising. Most people are of the opinion that pop-up ads and inappropriately placed flash animations advertising products on unrelated web pages are really annoying.
The Personal Approach
The exact opposite seems to be true when it comes to professional and well-made websites, or actively maintained Facebook pages, that work to promote a person, product, or brand. Since this type of promotion usually occurs on a more personal, smaller scale, it is often considered to be more accessible to potential customers. This is an intimacy that huge chain corporations can only fake. Especially if your business is targeting a localized, specific area, it becomes much easier to target your potential audience with a streamlined, easily understood web presence. There are all kinds of different angles you could take on a subject as big as using social media as a promotional platform. This emerging type of advertisement is one previously unknown in the age of digital sales and business, and the moves that you make now are sure to indicate that those who engage with promotional means now will be making new ground for the future.
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