Millions of people around the world have small businesses all competing for your business. Every day, there are people striving to bring more and more traffic to their web sites. Creativity has always been important in advertising; however, these people have to think outside the box in order to draw in more traffic, which can potentially increase profits and brand recognition. Social media has drastically influenced millions and millions of people in an advertising sense. The ads that are seen on places such as Facebook, Pinterest, Twitter, or even Instagram have proven to be very effective in directing traffic to desired sites.
Using social media as a promotional platform allows for a lot of creativity as well as a form of "word of mouth" advertising. The concept of "word of mouth" is defined as one person telling another how great an experience was with a particular company. This has been proven to bring in more paying clients than any other form of marketing thus far. Social media allows for this concept to truly flourish. Of course, in the old days, we could tell each other or write it down. However, lets be honest - how many of us wrote the info down and lost it, or forgot what the company name was when you went to go there? Social media allows for everyday people to "share" or "re-post" the company's info and/or the ad they posted. Think about it for a few minutes - the last time your friend shared that they had a great experience with a particular company, did you find yourself considering using this company's product or service?
Compare the cost of using a social media as a promotional platform with ads such as 30-second television commercials on nationwide channels. The cost of a short TV ad is very expensive and continues to climb even today. Most of the time the cost only includes the price of production and does not include the cost for the number of times the ad is shown, which is likely to be another pre-negotiated amount set forth in a contract agreement. This form of advertising, although it was pretty effective in its day, can become quite costly. If a person were to choose a plan on a social media site, the costs would be very drastic. However, TV ads can't guarantee who is watching those ads and their statistics are really more of guesses.
Social Media as a promotional platform can show realistic and accurate numbers as to whom is actually clicking on the ad due to an interest in the product or service. This allows you to cater more towards your target client. Choosing to use Social Media as a Promotional Platform gives you increased results and allows for "word of mouth" advertising to continue and spread across the globe in a matter of seconds.
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