Are you wanting to generate free traffic? Great news – you can do this and you can do it ethically, which ensures you will keep Google and other search engines happy. You can increase the traffic you generate using long tail keywords.
What are long tail keywords? A long tail keyword(s) is specific to that which a searcher looks for when typed into Google search. For example, if you sell interior paint, your research might lead you to learn that potential customers might also search ‘can you use exterior paint inside.” This results may trigger you to take action in 3 specific ways:
1) Attract Traffic with Keywords & Link to a Recommended Product
This is a very specific phase and if you answer this question on your website you can attract traffic related to that term and then from there you can link to your product that would you recommend. You can see how the long tail keyword phrase expands who your visitor might be and that means increased traffic to your site that you might otherwise miss.
2) Use Clear & Easy Navigable Keywords
To ensure the best value from your keywords, you should implement them on your site in a manner that makes them clear and easy for your visitor to navigate. Take the time to carry out your research properly not only to find your regular keywords but also to find the best long tail keywords. You may find that you need to turn keywords around on some pages or change one word in the keyword phrase. Search is fluid and to enjoy the best results from your keywords you need to also be fluid.
3) Write Keyword Rich Articles
It’s helpful to write a number of quality articles on keywords that are very specific. Staying focused with long tail keyword terms also have a better conversion rate. There are a number of tools on the market that can help you determine your best long tail keywords. These tools can help you to focus on the most promising organic keyword(s).
Long tail keywords are often overlooked and that means if you aren’t taking advantage of them, you could be missing out on generating an increase in free traffic to your site.
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